1 / 7Electric toothbrush with a
plastic-free bamboo head
Our first electric toothbrush. The motor is new — but what touches your teeth is still bamboo and natural bristles, not plastic and nylon.
We are making a limited first production run, so we are sure of the quality. You pay today, hear from us along the way, and can always cancel and get your money back before dispatch.
Hold them up against each other
Everyone has solved the motor. Nobody has solved the head.
An electric toothbrush has become a piece of plastic with a motor in it. We remade it in bamboo — and let you choose what touches your gums.
The comparison is against a typical electric toothbrush with a plastic handle and a nylon head, not against a specific brand.
Every morning you scrub nylon against your gums.
Anyone can see the handle is plastic. But so are the bristles.
The motor is new. What you put in your mouth is not.
The same philosophy as the rest of the family — now with a motor in the handle and five cleaning modes.
Clean, White, Polish, Gum Care and Sensitive — built into the handle.
The same material as the rest of SELVA. No nylon touches your gums.
One piece of wood with visible grain, not plastic with a wood print. Rechargeable, so you avoid disposable batteries.
Denmark is throwing away, right now
The number rises while you look at it. The maths is under the card.
Our own estimate: 6.0 million Danes × 4 brushes a year. Do the maths yourself. Spread across the seconds of the year.
See the difference yourself
Drag the handle.
Our bamboo head on the left, an ordinary electric head on the right
Brush with it for 30 days
If it is not better than the one you have now, you get your money back. Even if you have used it every day.
Counts from the day the brush lands in your letterbox.
What people ask us
When does it ship?
We are opening pre-orders now and will announce the delivery date as soon as production is ready. You will hear from us by email.
Is the brush head really plastic-free?
Yes. The head itself and the bristles are natural bristles set in bamboo, just like our manual brushes — there is no nylon in the part that touches your teeth.
How often do I replace the head, and what does it cost?
Roughly every three months. A 4-pack of replacement heads costs 249 kr and covers a full year — you can add it to the cart here on this page, or put it on subscription and save 10%. One head is included with each brush from the start.
Can we pick different bristle types in the 2 and 3 packs?
Yes. We make the head in two bristle types: horsehair and bamboo charcoal. In the 2 pack you can take two the same or one of each, and in the 3 pack three the same or mixed. You choose it right below the pack on this page. The handle is the same either way — solid bamboo, no colour variants.
What does shipping cost?
39 kr under 300 kr, and free shipping from 300 kr and up. The electric brush is over the threshold on its own, so your order ships free.
What if I don't like it?
The same promise as the rest of SELVA: 30-day returns, even if you have used it.
Why pre-order?
We are making a limited first production run, so we are sure of the quality before it goes on sale widely.
Did not find the answer? Write to us at support@selva.dk
Be one of the first with SELVA Electric
A plastic-free head. Five cleaning modes. Pre-order today.
In doubt? Write to support@selva.dk — we are happy to answer before you order.
