Science & Nature

The science behind SELVA

We have made conscious choices about the materials in your toothbrush: bamboo in the handle, natural animal hair bristles instead of nylon. Here's the research behind it.

0
microplastic particles released per brushing from nylon*
2.3 million
particles per year from one plastic brush*
0
synthetic plastic fibers in a SELVA brush

The problem

The hidden plastic truth

The bristles on a regular toothbrush are typically made of nylon or PBT—synthetic plastic polymers. Every time you brush, the fibers wear down slightly and release microplastics.

Research shows that a regular plastic brush releases between 30 and 120 microplastic particles with each brushing—and up to 2.3 million particles in a year.

Sources: Microchemical Journal (2024) and Ecotoxicology and Environmental Safety (2025).

0
of blood samples contained microplastics (Leslie, 2022)
0
nylon bristles in a SELVA toothbrush

A small shift. Every morning and evening.

Toothbrushing is one of the most repetitive things we do — twice a day, year after year. That's why what the brush is made of matters.

Materials science

What makes natural bristles different?

Nylon bristles were invented in 1938 and are designed for cheap industrial production. The natural fibres humans have used for centuries have qualities that plastic has never fully replaced.

Boar Bristle

Vildsvinehår

Opbygget af keratin — det samme naturlige protein som i dine negle og dit hår. En smule fastere end hestehår, og helt uden syntetiske plastfibre. Hårene er et biprodukt fra kødproduktionen.

Biologisk nedbrydelig
Horse Hair

Hestehår

Fra manken, ikke halen — naturligt tyndere og blødere end vildsvinehår. Mange kunder med ømt tandkød foretrækker den bløde fiber. Høstes ved klipning af manken.

Ekstra blød fiber
Til sammenligning

Nylon (standard)

Fremstilles af petroleumsbaserede polymerer. Billige og konsistente, men nedbrydes ikke biologisk. Studier (Microchemical Journal, 2024) viser, at de afgiver mikroplastpartikler ved normal børstning.

Afgiver mikroplast (2024)

Why SELVA

Not all toothbrushes are created equal.

Most toothbrushes have nylon bristles — even the "green" bamboo brushes. A bamboo handle was only half the solution. Here's the difference, in concrete, verifiable properties.

Egenskab SELVA
(Boar / Horse)
"Grøn"
bambusbørste
Almindelig
plastikbørste
Naturlige børstehår (ikke nylon)
Bambushåndtag
Ingen nylonfibre nogen steder
Børster uden syntetisk plast
Håndtag kan komposteres
Plakfjernelse (PMC, 2025)SammenligneligSammenligneligSammenlignelig

Based on publicly available product information. The comparison is general and does not name specific competitors. Bamboo toothbrushes with nylon bristles are only partially biodegradable — the handle can be composted, but the bristles cannot.

Switch to SELVA →

Bamboo

Why we chose bamboo

The handle of a SELVA toothbrush is made from bamboo – one of the world's fastest-growing plants. This was a deliberate choice: we wanted to create a handle with no plastic whatsoever.

The bamboo handle is biodegradable and can be composted once the bristles are worn out. A regular plastic handle, on the other hand, will not degrade in nature within a foreseeable timeframe.

SELVA makes no health or antibacterial claims about bamboo. We exclusively share factual material properties: the handle is made from bamboo, it contains no plastic, and it is biodegradable.

— SELVA's princip om dokumenterbar markedsføring

Scientific basis

What does the research say?

In recent years, an increasing number of peer-reviewed studies have investigated microplastic exposure from toothbrushes. Here's what the research currently shows.

Study 01

2.3 million particles per year

Wang et al. (2025) found that a single plastic-based toothbrush can release up to 2.3 million microplastic particles per person per year.

Wang et al. (2025), Ecotoxicology and Environmental Safety.
Study 02

30–120 particles per brushing

Microchemical Journal (2024) found that all tested toothbrushes released microplastics — an average of 39, ranging from 30–120 per brushing.

Microchemical Journal (2024), simulated brushing.
Study 03

Microplastics in 80% of blood samples

Leslie et al. (2022) detected microplastics in 80% of the blood samples examined. The study documents widespread exposure — not concrete disease.

Leslie et al. (2022), Environment International, 163, 107199.
Study 04

Raman confirms fragmentation

A Raman imaging (2023) confirmed that plastic bristles fragment and release particles during normal brushing. Nylon was the primary source.

Environmental Pollution (2023), Raman imaging.
Study 05

Bamboo cleans just as well

A comparative study (PMC, 2025) showed that bamboo toothbrushes had comparable efficacy in plaque removal — on par with conventional brushes.

PMC (2025), comparative plaque removal study.
Study 06

Total oral exposure

A systematic review (2024) estimated the annual exposure from toothbrushing to be approximately 48,910 particles per person. Exposure — not disease.

Ecotoxicology and Environmental Safety (2024).

Reviews

Our customers say it better than we can

★★★★★
500+ tilfredse kunder

Choose your SELVA

Ready to switch?

Natural materials — bamboo handle and animal hair bristles. No plastic, no nylon. Choose the variant that suits you.

4-pack

Boar Bristle & Bamboo

Boar bristles — medium-firm brushing for those who want a thorough feel.

DKK 349400 DKK
View product
4-pack

Horse Bristle & Bamboo

Horsetail — extra soft fiber, ideal for sore gums and sensitive teeth.

DKK 349400 DKK
View product
Best value

SELVA Family Pack

Boar + Horse in one package — something for the whole family. Save the most.

DKK 499DKK 698
View product

Scientific References

[1]Wang et al. (2025): "Patterns and risks of microplastic release during primary oral care." Ecotoxicology and Environmental Safety.
[2]Microchemical Journal (2024): "Preliminary results on microplastic release from commercial toothbrushes during simulated brushing."
[3]Leslie et al. (2022): "Discovery and quantification of plastic particle pollution in human blood." Environment International, 163, 107199.
[4]Environmental Pollution (2023): "Raman imaging to identify microplastics released from toothbrushes."
[5]PMC (2025): "A Comparative Study on the Efficacy of Plaque Removal Using Conventional, Bamboo, and Neem Toothbrushes."
[6]Ecotoxicology and Environmental Safety (2024): "The unseen perils of oral-care products generated micro/nanoplastics on human health."

All references are from peer-reviewed journals. SELVA makes no medical health claims and does not claim that microplastics cause specific diseases—the studies cited document exposure.

Ready to switch?

Science is clear. Are you?

A toothbrush with a bamboo handle and natural animal hair bristles — no nylon fibres, no synthetic plastic. Change one thing in your bathroom and be done with it.

Free shipping30-day returns100% plastic-freeDanish company
Switch to SELVA — bamboo handle & natural bristles. Experience SELVA now →