The whole routine. No plastic.
From the toothbrush to the makeup remover. Each product replaces one thing in plastic you would otherwise buy again and again.
Electric toothbrush with a bamboo head
The motor sits in the handle, but the head is bamboo with real natural bristles. The same clean as an ordinary electric toothbrush — just without nylon against your gums.
899 kr Fem rensetilstandeSee the electric one Best seller
Plastic-free bamboo toothbrush
Comes with horsehair (medium) or bamboo fibre (soft) — choose your bristle type further down the page. Solid bamboo handle, bristles set in without glue, and four brushes in the pack.
349 kr
Plastic-free kids' toothbrushes
A smaller head and the softest bristles we make, built for ages 3-8. Four in the pack, each with its own colour on the end, so nobody grabs the wrong one.
299 kr 75 kr per brushSee the kids' brushes Pre-order
Replacement heads in bamboo
For SELVA Electric. Bamboo and natural bristles instead of nylon, three in the pack — around a year's use when you replace every three months.
249 kr 62 kr per headSee the heads
Plastic-free copper tongue scraper
One piece of solid copper. No screws, no rubber grip, no plastic. Copper is naturally antimicrobial, so it keeps itself clean — and it lasts a lifetime.
179 kr One piece of solid copperSee the tongue scraper
Plastic-free corn-fibre dental floss
Corn fibre waxed with plant wax instead of nylon. 30 metres in a glass dispenser you refill rather than throw away.
119 kr 30 metres per rollSee the floss
Plastic-free floss picks
A bamboo handle instead of hard plastic, thread of corn fibre. 50 pieces in a reusable glass jar — for when it has to be quick.
69 kr 50 pieces in the jarSee the picks
Plastic-free bamboo cotton buds
A bamboo stick and a tip of 100% cotton, double-ended as you know them. 200 pieces in a box of plain, unbleached card with no plastic film.
119 kr 200 pieces in the boxSee the cotton buds
Washable make-up pads
Soft bamboo velour on one side for the eyes, cotton terry on the other. Wash them at 60 degrees in the bag that comes with them — they handle over 500 washes.
249 kr 20 pads + wash bagSee the makeup padsWhat nobody tells you
Every morning you scrub nylon against your gums.
You swapped the handle for bamboo. You never swapped the bristles. They are nylon — and nylon is plastic. It is the only part of the brush that touches your teeth.
3.200
particles released every time you brush
2.3 million
in a year. From your toothbrush alone
Source: Ecotoxicology and Environmental Safety, 2025 (PMID 40680448)
See for yourself
Nylon on the left. Bristles on the right.
Same magnification, same light. You do not have to take our word for it.
The only choice you have to make
Horsehair or bamboo?
Horsehair is medium. Bamboo is soft. Neither has any nylon in it.
Horsehair
Medium · our most tested
- A thorough clean with a bit more bite
- Take this one if you are in doubt
Bamboo
Soft · 100% plant-based
- For sensitive gums, or gums that bleed easily
- Bristles of bamboo fibre — no animal products
Cannot decide? Take horsehair. If your gums bleed easily, take bamboo. You can send it back within 30 days — used brushes too.
What people ask us
Materials and animal welfare
Where do the bristles come from, and is the bamboo model animal-free?
The horsehair is cut from the mane and is a by-product of the food industry, so no animal is bred or put down to make a toothbrush. If you prefer to avoid animal products entirely, we have the bamboo model with bristles of bamboo fibre instead of horsehair — 100% plant-based.
Are the bristles cleaned before they go into the brush?
Yes. The horsehair is boiled and sterilised before it is set into the handle. It absorbs more water than nylon, so rinse the brush after use and stand it with the bristles up — then it dries between each use. The bamboo-fibre model doesn't need the same treatment.
What is the brush made of, and can it be composted?
The handle is a single piece of bamboo on both models. The bristles are either horsehair or bamboo fibre, depending on which model you choose — there is no nylon anywhere. The bamboo handle can be composted, and the bristles break down on their own. The box is unbleached cardboard with no plastic film and goes in the paper recycling.
Should I choose horsehair or bamboo?
Horsehair is medium and our most tested — take it if you're in doubt. Bamboo is the soft one: bristles of bamboo fibre, gentle on sensitive gums, and for you who would rather avoid animal products altogether. Both are 100% free of nylon.
Use and durability
How long does a SELVA last?
Six to eight weeks, like an ordinary toothbrush. Replace it when the bristles start to splay. Four in the pack lasts one person around half a year. If you use the electric one, you replace the head roughly every three months.
When will it arrive?
Five to ten days with free shipping and track and trace.
Delivery and returns
What if I don't like it?
Send it back within 30 days and get your money back — even if you have used it every day. On top of that you have 14 days' right of withdrawal and a 2-year right to complain.
Is there a subscription or any commitment?
No. You can choose regular delivery with a discount if you want to, but a one-off purchase is an entirely ordinary purchase with no commitment.
Which items are on pre-order?
The electric toothbrush, the replacement heads and the kids' toothbrushes are on pre-order — they are in production and not in stock yet. You pay when you order and secure a place in the first production run. We write the moment your parcel is packed, and you can cancel any time before dispatch. Everything else ships as normal in five to ten days.
Er der abonnement eller binding?
Nej. Du kan vælge fast levering med rabat hvis du vil, men et engangskøb er et helt almindeligt køb uden binding.
- Free shipping in Denmark
- 30-day guarantee — used brushes too
- No commitment
Shall we just pack the lot?
Move up the ladder and see exactly what comes in the box — and what you save by taking it all at once.
- Corn-fibre dental floss · 30 metres in a glass dispenser
- Bamboo floss picks · 50 pcs
- Tongue scraper in pure copper
- 4 bamboo toothbrushes — horsehair (medium) or bamboo (soft)
- Bamboo cotton buds · 200 pcs
- Washable make-up pads · 20 pcs + laundry bag
Free shipping · Delivery 5-10 days · 30-day money-back
Just want to try us out? The Trial Pack is DKK 229.
Should it last a whole year? The year packs have 8, 12 or 16 toothbrushes and the whole routine — from 899 kr.
