1 / 6Kids' toothbrush in bamboo
and horsehair
A smaller head, and the softest bristles we make. Bamboo in the hand, natural bristles against the gums — no nylon.
The kids' toothbrushes are in production and not in stock yet. You pay today, we keep you posted, and you can cancel and get your money back any time before it ships.
Small teeth. The same nylon.
Kids' toothbrushes are made of exactly the same plastic as the adult ones — just with a bit of colour on.
Two materials. No plastic.
One piece of wood the whole way through. Sits firmly in your hand, even when it is wet.
One piece of wood the whole way through. Short enough for small hands, and it sits firmly even when wet.
The softest bristles we make. Natural bristles, not nylon.
No plastic film. The whole box goes in the paper recycling.
Denmark is throwing away, right now
The number rises while you look at it. The maths is on the card.
An estimate, not a measurement. 6.0 million Danes × 4 brushes a year, spread across the seconds of the year.
See the difference yourself
Drag the handle.
Natural bristles on the left, nylon on the right
SELVA against what you know
We compare against the materials, not the brands. And we do not win every row.
Best choiceSELVA
Bamboo and natural bristles
Ordinary
Plastic and nylon
Bamboo handle
With nylon bristles
Electric toothbrush
Plastic and nylon
Swipe sideways to see all four
A bamboo handle with nylon bristles does just as well as us on climate. The difference is the bristles, and they are the part that touches your teeth.
Climate figures: Lyne et al., British Dental Journal, 2020Brush with it for 30 days
If it is not better than the one you have now, you get your money back. Even if it has been used every day.
Counts from the day the brush lands in your letterbox.
What parents ask us
Are natural bristles less hygienic than nylon?
No. The bristles are boiled and sterilised before they go into the brush. They absorb more water than nylon, so rinse the brush after use and stand it with the bristles up — then it dries between each time.
Where do the bristles come from?
The horsehair is cut from the mane — just like trimming a horse. It does not hurt, the hair grows back, and it is a by-product of the food industry. No animal is put down for a toothbrush.
From what age?
From about age 3, when the child can hold a brush themselves, up to around 8. The head is smaller and the bristles are the softest we make. From age 8 most can move to the adult brush — the vegan one (soft) is a good next step, horsehair (medium) once the teeth are fully in.
How long does a brush last?
Six to eight weeks, like an ordinary toothbrush. Replace it when the bristles start to splay. Four in the pack lasts one child about half a year.
Can the whole brush be composted?
Yes, the whole brush. The bamboo handle and the bristles are both natural materials and go in the compost as they are. The box is unbleached cardboard and goes in the paper recycling.
When will it arrive, and what does shipping cost?
The kids' toothbrushes are on pre-order. They are in production now, and expected delivery is 4–8 weeks. You will hear from us by email before dispatch, and you can cancel and get your money back at any time until then. Shipping is 39 kr under 300 kr and free from 300 kr — everything ships with track and trace.
What if my child does not like it?
Send it back within 30 days and get your money back, even if it has been used every day. On top of that you have 14 days' right of withdrawal and a 2-year right to complain.
Did not find the answer? Write to us at support@selva.dk
Replace the plastic brush today
Bamboo and natural bristles. The same price as a good plastic toothbrush.
For the grown-ups in the house: the adult brush comes in horsehair (medium) or vegan bamboo charcoal (soft) — four in the pack, and it is in stock now.
