Medium · for most people
Horsehair
Horsehair · mediumChoose it if
You want a thorough clean with a bit more bite
You are coming from a medium nylon brush
You are in doubt — this is our most tested
Choose horsehair
pcs1 / 7100% plastic-free
The only 100% plastic-free alternative on the Danish market.
Every morning you scrub nylon against your gums.
The plastic-free
bamboo toothbrush
Great service, excellent product – the best toothbrush I have ever had.
Medium — thorough and gentle
2.3M less microplastic
100% biodegradableChoose bundle
Delivery
How often
Free shipping over 300 kr · Delivery in 5-10 days · 30-day money-back
Make it complete
0% plastic in the bristles100% natural bristles30-day money-backDanish warehouse and supportCompostable packagingHow to use it
Two short clips from the bathroom.
What people ask us
Are the animals harmed to make the bristles?
The horsehair is cut, just like trimming a horse — it does not hurt, and the hair grows back. If you want to avoid animal hair entirely, the vegan version is made of bamboo fibre, not animals.
Aren't natural bristles unhygienic?
Natural bristles dry more slowly than nylon. That is the honest difference — and it is easy to handle. The care is exactly what dentists recommend for any toothbrush: rinse thoroughly after use, shake off the water, and stand it with the bristles up and air around it, not in a closed case or a damp drawer. That keeps it dry between brushes. The replacement is easy to remember: after six to eight weeks, or when the bristles start to splay.
Is there glue in it — how do the bristles stay in?
No. No glue, no dyes, no coatings. The bristles are set into drilled holes in the bamboo head and held mechanically — exactly the way toothbrushes were made for over a hundred years, before nylon and glue took over. It is also why the whole brush can be composted afterwards: there is nothing artificial to separate out first.
What does shipping cost?
39 kr on orders under 300 kr, and free shipping from 300 kr and up. A 4-pack costs 349 kr, so your order ships free. From 500 kr we also add a floss as a gift.
What happens when it is worn out?
It can go straight on the compost heap. The whole brush — handle, bristles and packaging — breaks down in about six months and is back to soil. You do not have to pull anything off or sort anything out. Compare that with a plastic brush, which is still lying there long after you have forgotten it.
Does it leave microplastic in my mouth?
No. The bristles are 100% natural fibres — horsehair or bamboo fibre — so there is no nylon to shed plastic fibres from. That is the difference between us and most bamboo brushes in the supermarket, where only the handle is bamboo — the bristles are still nylon.
What is the difference between horsehair and vegan?
The firmness and the material. Horsehair is medium: a bit more bite, a thorough clean, and the classic SELVA choice. The vegan one is the soft one: bristles of bamboo fibre, gentle on sensitive gums and 100% plant-based. Neither has any nylon or plastic in it. If you are in doubt, take horsehair — it is still our most tested. If your gums bleed easily, take the vegan one.
What you brush with
Every morning you scrub nylon against your gums.
Anyone can see the handle is plastic. But so are the bristles.
24 millionplastic toothbrushes are thrown away in Denmark. Every year.Our own estimate: 6.0 million Danes × 4 toothbrushes a year. Do the maths yourself.
What SELVA is
Two materials. No plastic.
One piece of wood the whole way through. Sits firmly in your hand, even when it is wet.
Handle of bamboo
One piece of wood the whole way through. Sits firmly in your hand, even when it is wet.
Bristles of horsehair or bamboo fibre
Medium or soft. Animal hair or 100% plant-based. Never nylon.
Cardboard box
No plastic film. The whole box goes in the paper recycling.
Try it risk-free for 30 days
30-day guarantee · Danish company
Two bristle types
Horsehair or vegan?
Same handle, same price. The difference is the bristles: horsehair is medium, the vegan bamboo charcoal is soft.
Soft · 100% plant-based
Vegan
Bamboo fibre · softChoose it if
Your gums are sensitive, or they bleed easily
You are coming from a soft nylon brush
You want to avoid animal hair entirely
Choose veganIf you cannot decide, take horsehair — it is still our most tested. If your gums bleed easily, take the vegan one. You can always switch on your next order.
While you read
Denmark is throwing away, right now
The number rises while you look at it. The maths is on the card.
14.800.000plastic toothbrushes Danes have thrown away this year.That is roughly one every other second.0 of them, since you opened this page.
Our own estimate: 6.0 million Danes × 4 brushes a year. Do the maths yourself. Spread across the seconds of the year.
Nylon against natural bristles
See the difference yourself
Drag the handle.
Natural bristles on the left, nylon on the right
Why it beats the old one
SELVA against what you know
We compare against the materials, not the brands. And we do not win every row.
Best choiceSELVA
Bamboo and natural fibres
Ordinary
Plastic and nylon
Bamboo handle
With nylon bristles
Electric toothbrush
Plastic and nylon
Handle
Bamboo
Plastic
Bamboo
Plastic
Bristles
Natural fibres
Nylon
Nylon
Nylon
No plastic in the bristles
Yes
No
No
No
Climate footprint
Lowest
Higher
Lowest
Highest
Works without power
Yes
Yes
Yes
No
Swipe sideways to see all four
A bamboo handle with nylon bristles does just as well as us on climate. The difference is the bristles, and they are the part that touches your teeth.
Climate figures: Lyne et al., British Dental Journal, 2020No risk
Brush with it for 30 days
If it is not better than the one you have now, you get your money back. Even if you have used it every day.
30 daysFull satisfaction guarantee
Full returns within 30 days
Money back, no argument
A Danish company you can call
Counts from the day the brush lands in your letterbox.
Questions? We have the answers
What people ask us
Are natural bristles less hygienic than nylon?
No. The bristles are boiled and sterilised before they go into the brush. They absorb more water than nylon, so rinse the brush after use and stand it with the bristles up — then it dries between each time.
Where do the bristles come from?
Horsehair is cut from the mane, a by-product of the food industry — no animal is put down for a toothbrush. If you want to avoid animal hair entirely, the vegan version is made of bamboo fibre.
Should I choose horsehair or vegan?
Horsehair is medium and our most tested — take it if you are in doubt. The vegan one is the soft choice, made of bamboo fibre, and the right pick for sensitive gums, or if you want to avoid animal hair entirely. Both are 100% free of nylon.
How long does a SELVA last?
Six to eight weeks, like an ordinary toothbrush. Replace it when the bristles start to splay. Four in the pack lasts about half a year.
Can the whole brush be composted?
The bamboo handle can, and the bristles break down on their own. The box is unbleached cardboard and goes in the paper recycling. Cut the bristles off first and the handle goes faster.
When will it arrive, and what does shipping cost?
Five to ten days with track and trace. Shipping is 39 kr under 300 kr and free from 300 kr — a 4-pack is over the threshold. Everything ships from our warehouse in Denmark. The toothbrushes are in stock — only the electric toothbrush, the replacement heads and the kids' toothbrushes are on pre-order.
What if I don't like it?
Send it back within 30 days and get your money back, even if you have brushed with it every day. On top of that you have 14 days' right of withdrawal and a 2-year right to complain.
Did not find the answer? Write to us at support@selva.dk
Ready to switch?
Replace the plastic brush today
Bamboo and natural fibres. The same price as a good plastic toothbrush.
Free shipping over 300 kr
30-day guarantee, used brushes too
No commitment
Choose your bundle30-day guarantee
In doubt between horsehair and vegan? Take horsehair (medium) — it is still our most tested. If your gums bleed easily, take the vegan one (soft).
