Danish · plastic-free oral care
500+ happy customers

Your bamboo toothbrush still has plastic in it.

The handle is bamboo. The bristles are nylon — and that is the end you put in your mouth. SELVA is natural fibres the whole way.

Free shipping over 300 kr · 30-day returns · Danish company
100%
Plastic-free — bristles included
Bamboo and natural fibres. No nylon
2.3 million
Microplastic particles a year
From a single toothbrush with nylon bristles
approx. 6 months
And the whole brush has turned to soil
Handle, bristles and packaging
The uncomfortable truth

Bamboo in your hand. Nylon in your mouth.

You bought bamboo to get rid of the plastic. But it is not the handle you brush with — it is the nylon bristles. Twice a day, every day.

Bamboo handle, nylon bristles — plastic in your mouth every morning
SELVA: natural fibres — horsehair or vegan bamboo charcoal, never nylon
See what the research says
One small habit

Change one thing in your bathroom.
And be done with it.

Same routine. Same feeling. Just without the plastic.

What SELVA stands for

Built on honesty

We would rather tell you the awkward part first. Three things you should know before you buy.

No animal dies for a toothbrush

The horsehair is cut from the mane — a by-product of the food industry. If you want to avoid animal products entirely, we have the vegan brush with bristles of bamboo fibre instead.

Natural bristles dry more slowly

We admit it. Rinse it well, shake off the water, and stand it with the bristles up. Then it lasts the six to eight weeks it should.

Nothing to pull apart

The whole brush goes in the compost — bristles and all. No pliers, no sorting.

Why it beats the old one

SELVA against what you know

We compare against the materials, not the brands. And we do not win every row.

Best choiceSELVABamboo and natural bristles OrdinaryPlastic and nylon BambooWith nylon bristles ElectricPlastic and nylon
Handle Bamboo Plastic Bamboo Plastic
Bristles Natural fibres Nylon Nylon Nylon
No plastic in the bristles Yes No No No
Climate footprint Lowest Higher Lowest Highest
Works without power Yes Yes Yes No
Swipe sideways to see all four

Bamboo with nylon bristles does just as well as us on climate. The difference is the bristles — and they are the part that touches your gums.

Climate figures: Lyne et al., British Dental Journal, 2020

Find your SELVA

Which brush suits you?

Both are plastic-free the whole way through. Both clean thoroughly. The difference is the bristles: horsehair is medium, vegan bamboo charcoal is soft.

30-day returns on both
Can't decide? Take the whole bathroom.Six plastic-free products in one box — 699 kr instead of 1,084 kr.
See the bundle →
Don't want to remember to reorder? A subscription gives you 10% off and can be stopped whenever you like.
What you put in your mouth

Three parts. None of them plastic.

It goes in your mouth twice a day for six to eight weeks. So here is exactly what it is made of.

Solid moso bamboo

Cut from a single piece. The base is sealed with beeswax — the white disc at the end. Not plastic.

Natural fibres set without glue

The bristles sit in drilled holes and are held mechanically. No glue, no dye, no coating.

Paper packaging

Unbleached paper and paper tape. The whole pack is soil again in about 6 months — nothing to pull apart.

Read why natural bristles

Customers say it better than we can

500+ happy customers
★★★★★

Now the whole family uses them

My kids call it 'the wooden toothbrush' and won't use anything else. I did not see that coming.

Sofie H.
★★★★★

The best toothbrush I have ever had

Great service, excellent product — the best toothbrush I have ever had.

Bianca Marie Larsen· Trustpilot
★★★★★

Softer than my old one

I have always had sensitive teeth. The bristles are actually softer than my old brush. No problems.

Hanne B.
Ready to switch?

A good brush. A clear conscience.

You have 30 days to try it. If you don't like the feel of it, you get your money back.

Find your brush
Free shipping over 300 kr30-day returnsDanish company
Before you order

What people ask us

The questions we get most. The same answers we give in customer service.

Aren't natural bristles unhygienic?
Natural bristles dry more slowly than nylon. That is the one thing you need to do differently: rinse well, shake off the water, and stand the brush with the bristles up and air around it — not in a closed case or a damp drawer.
How long does one brush last?
Six to eight weeks, just like replacing a plastic brush. A 4-pack therefore lasts about half a year for one person.
Is it more expensive than an ordinary toothbrush?
DKK 349 for four brushes is DKK 87 each. Over six to eight weeks of use that is about DKK 2 a day. Take a bundle and the price per brush drops.
What does shipping cost?
39 kr on orders under 300 kr, and free shipping from 300 kr and up. From 500 kr we add a floss as a gift. Everything ships with track and trace in five to ten days.
Which items are on pre-order?
The electric toothbrush, the replacement heads and the kids' toothbrushes are on pre-order — they are in production and not in stock yet. You pay when you order and secure a place in the first production run, and you can cancel any time before dispatch. Everything else ships as normal in five to ten days.
Can my children use them?
Yes. The kids' toothbrushes are made for ages 3-8 — they are on pre-order right now, with expected delivery in 4-8 weeks. From age 8 they can move to the adult brush — vegan bamboo charcoal (soft) is the gentle choice, horsehair (medium) once the teeth are fully in.
Do animals die to make the bristles?
No. The horsehair is cut from the mane, like a trim — it grows back, and it is a by-product of the food industry. No animal is put down to make toothbrushes. If you still want to avoid animal products entirely, we have the vegan brush with bristles of bamboo fibre.
Do I have to commit to a subscription?
No. You can buy a single pack with no strings attached. Choose a subscription and you get 10% off, and you can stop it whenever you like.
What if I don't like the feel of it?
Natural bristles feel different from nylon. If you cannot get used to it, you have 30 days to send it back and get your money back.
Find your brush
Something we didn't answer? Write to support@selva.dk — we answer ourselves.