{"title":"Toothbrushes","description":"\u003cp\u003eBamboo in the handle, natural bristles in the head. No nylon — not even at the end that goes in your mouth.\u003c\/p\u003e","products":[{"product_id":"horse-bristle-toothbrush-4-pak","title":"Plastic-free bamboo toothbrush · horsehair · 4-pack","description":"\u003cp\u003eYou bought bamboo to get away from plastic. But the handle is not the part you brush with.\u003c\/p\u003e\u003cp\u003eOn almost every bamboo toothbrush the bristles are still nylon — the same plastic as on a supermarket brush, and the only part that actually touches your teeth. SELVA is natural fibres the whole way through.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eHorsehair — medium, and our most tested\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe horsehair is cut from the mane, a by-product of the food industry. It has a natural spring to it: a medium bristle that cleans thoroughly without being harsh, and the one most of our customers come back to.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eChoose horsehair if you:\u003c\/em\u003e want a thorough clean with a bit more bite · are coming from a medium nylon brush · are in doubt — this is the one we have tested most.\u003c\/p\u003e\u003cp\u003eIf your gums are sore or bleed easily, or you would rather avoid animal products entirely, take our bamboo model instead: the same handle, the same price, bristles of bamboo fibre, and softer.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eNatural bristles — never nylon\u003c\/strong\u003e\u003cbr\u003eNo nylon, no glue, no dye, no coating. The bristles sit in drilled holes in the bamboo head and are held mechanically — the way toothbrushes were made for a hundred years before nylon took over.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSolid moso bamboo handle\u003c\/strong\u003e\u003cbr\u003eCut from a single piece. Light, grippy even when wet, and sealed at the base with beeswax — not plastic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlastic-free from end to end\u003c\/strong\u003e\u003cbr\u003eHandle, bristles and box. The whole brush can go in the compost, and the unbleached cardboard box goes in the paper recycling. Nothing to pull apart first.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 toothbrushes, full size 19 cm — for adults and children from age 8. Replace after six to eight weeks, or when the bristles start to splay. A 4-pack lasts one person about half a year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eNatural bristles dry more slowly than nylon. Rinse after use, shake off the water and stand the brush with the bristles up.\u003c\/p\u003e\u003cp\u003eFree shipping in Denmark · 30-day money-back, used brushes too · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":64757154971997,"sku":"SELVA-HORSE-4PK","price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/3_9a387a80-c043-4250-aa42-16603fbe02d6.png?v=1786479802"},{"product_id":"kids-horse-bristle-bambus-bornetandborste-4-pak","title":"Plastic-free bamboo toothbrushes for kids · 4-pack","description":"\u003cp\u003eYour child puts it in their mouth twice a day — every day.\u003c\/p\u003e\u003cp\u003eMost kids' toothbrushes are 100% plastic. Handle, bristles, all of it. And children don't brush like adults: they chew, suck and bite the brush. Nylon bristles shed microplastic — straight into the mouth you are trying to look after.\u003c\/p\u003e\u003cp\u003eSELVA Kids is the children's toothbrush without plastic. Natural bristles, bamboo and plastic-free packaging. Just in a small size.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe softest we make, now for the little ones\u003c\/strong\u003e\u003cbr\u003eHorsehair is naturally silky soft — that is why we use it in our sensitive adult model. For the children's version we have kept exactly the same bristles, but made the head smaller so it fits small mouths, and the handle shorter so small hands can hold it properly themselves.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMini brush head, good grip\u003c\/strong\u003e\u003cbr\u003eThe brush head measures 2 × 1 cm and the handle 14.5 cm — short enough for the child to steer it, long enough for you to easily brush afterwards.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBamboo from a single piece\u003c\/strong\u003e\u003cbr\u003eCut from one piece of moso bamboo. Naturally antimicrobial and light, even for small wet hands.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the box\u003c\/strong\u003e\u003cbr\u003e4 kids' toothbrushes in unbleached cardboard packaging. Suitable for children aged 3–8. Replace them after 6–8 weeks, when the bristles start to splay — four in the pack last about half a year. Brushing should be supervised by an adult.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003cbr\u003eThe horsehair is cut from the mane as a by-product of the food industry — no animal is put down for a toothbrush. We say it openly, because you deserve to know what your child puts in their mouth.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65294340587869,"sku":"SELVA-KIDS-HORSE-4PK","price":299.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260718_220707_4517107e-a2e1-4009-8401-77e712cc97d0.png?v=1784412668"},{"product_id":"selva-elektrisk","title":"Electric toothbrush with a plastic-free bamboo head","description":"\u003cp\u003eOur first electric toothbrush. The motor is new — but what touches your teeth is still bamboo and natural bristles, not plastic and nylon.\u003c\/p\u003e\u003cp\u003eMost electric toothbrushes have solved the motor. Nobody has solved the plastic in the bristles. The neck and the brush head are made of the same pale bamboo as our manual brushes, and the bristles are natural bristles all the way through.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFive cleaning modes\u003c\/strong\u003e\u003cbr\u003eClean, White, Polish, Gum Care and Sensitive — built into the handle.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLower radiation\u003c\/strong\u003e\u003cbr\u003eWe have prioritised lower radiation than many other electric toothbrushes on the market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOnly the head needs replacing\u003c\/strong\u003e\u003cbr\u003eThe handle lasts for years. The brush head is replaced roughly every 3 months, and you can add a full year's or two years' worth of heads to your order from the start.\u003c\/p\u003e\u003cp\u003eThe handle comes in matte black or white and is rechargeable, so you avoid disposable batteries.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Black","offer_id":65790411866461,"sku":"SELVA-ELEKTRISK-SORT","price":899.0,"currency_code":"DKK","in_stock":true},{"title":"White","offer_id":65790411899229,"sku":"SELVA-ELEKTRISK-HVID","price":899.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_130836_dacd4981-969e-4696-8799-d4420d3d886e.png?v=1788441460"},{"product_id":"vegansk-bambus-tandborste","title":"Plastic-free bamboo toothbrush · bamboo bristles, soft · 4-pack","description":"\u003cp\u003eThe same bamboo handle as the rest of the SELVA family — but with bristles of bamboo fibre instead of animal hair.\u003c\/p\u003e\u003cp\u003eOur classic brush uses horsehair, a by-product of the food industry, and it is a medium bristle. This is the soft one: bamboo fibre, 100% plant-based, and the right choice if your gums are sensitive or you would rather avoid animal products entirely.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it matters\u003c\/strong\u003e\u003cbr\u003eMost \"bamboo toothbrushes\" have swapped the handle but kept the nylon bristles. The bristles are the only part of the brush that touches your teeth. With us, neither the handle nor the bristles are plastic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 toothbrushes in a box of unbleached cardboard with no plastic film. Each brush lasts six to eight weeks, so one pack lasts one person about half a year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse after use and stand the brush with the bristles up, so it dries between each time.\u003c\/p\u003e\u003cp\u003eFree shipping in Denmark · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791677366621,"sku":"SELVA-VEGANSK-4PK","price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211712_c37c80da-96a4-4dd5-9393-f7ee30552e5f.png?v=1788384012"},{"product_id":"udskiftningshoveder-elektrisk","title":"Bamboo replacement heads for SELVA Electric","description":"\u003cp\u003eThe handle on SELVA Electric lasts for years. It is only the brush head that wears out — and that is replaced every three months, just like an ordinary toothbrush.\u003c\/p\u003e\u003cp\u003eEvery other replacement head is plastic with nylon bristles. Ours is bamboo with natural bristles, so the part that touches your teeth is not plastic. The heads fit the SELVA Electric handle only.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e3 replacement heads — about nine months of use for one person.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSubscription\u003c\/strong\u003e\u003cbr\u003eWe are working on a standing delivery, so new heads arrive by themselves. It is not switched on yet, so until then you order them when you need them — with no commitment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse the head after use and let it dry with the bristles upwards. Natural bristles absorb more water than nylon, so air around them matters more than on a plastic head.\u003c\/p\u003e\u003cp\u003eRequires a SELVA Electric handle, sold separately.\u003c\/p\u003e\u003cp\u003eFree shipping in Denmark · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791680119133,"sku":"SELVA-HOVEDER-3PK","price":149.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211456_97b61024-7a73-4250-a2b9-13481c1d23a5.png?v=1788383825"}],"url":"https:\/\/selva.dk\/en\/collections\/tandborster.oembed","provider":"SELVA","version":"1.0","type":"link"}