{"title":"Bestsellers","description":"\u003cp\u003eDem folk vender tilbage til. Start her, hvis du ikke ved hvor du skal begynde.\u003c\/p\u003e","products":[{"product_id":"horse-bristle-toothbrush-4-pak","title":"Plastic-free bamboo toothbrush · horsehair · 4-pack","description":"\u003cp\u003eSensitive teeth, sore gums, or just tired of brushing hurting?\u003c\/p\u003e\n\u003cp\u003eMost people reach for a soft nylon toothbrush. But nylon is plastic — and even «extra soft» nylon can be hard on enamel over time.\u003c\/p\u003e\n\u003cp\u003eSELVA with horsehair is the soft alternative that is actually plastic-free. Natural horsehair, solid moso bamboo, plastic-free packaging. Gentle. No nylon. No compromises.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHorsehair — soft-medium, a silky feel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHorsehair is a naturally thin, silky fibre. Soft-medium firmness gives a gentle, comfortable brush — ideal for sensitive teeth, bleeding gums, or for brushing in the evening when you want to treat your mouth kindly.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eChoose horsehair if you:\u003c\/em\u003e have sensitive teeth or sore gums — notice slight bleeding when brushing — prefer a softer, silkier feel — or brush the teeth of older family members.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eNatural horsehair — not nylon\u003c\/strong\u003e\u003cbr\u003eFrom the horse's mane, a by-product of the food industry. Horsehair is a naturally fine fibre — silky against the enamel, gentle on the gums and biodegradable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100% plastic-free from end to end\u003c\/strong\u003e\u003cbr\u003eHandle, bristles, packaging — no plastic, and therefore no BPA either. The handle can be composted. The bristles break down naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSolid moso bamboo handle\u003c\/strong\u003e\u003cbr\u003eCut from a single piece of bamboo. Naturally antimicrobial, light and comfortable to hold — even with wet hands. The bristles sit in drilled holes and are held mechanically: no glue, no dyes, no coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor adults and older children\u003c\/strong\u003e\u003cbr\u003eFull size (19 cm) with soft-medium firmness — suitable for children from age 8. If your child is younger, \u003ca href=\\\"\/products\/kids-horse-bristle-bambus-bornetandborste-4-pak\\\"\u003eSELVA Kids\u003c\/a\u003e is the one you want — exactly the same horsehair, but with a mini head and a shorter handle, for ages 3–8.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6–8 weeks of life\u003c\/strong\u003e\u003cbr\u003eReplace it when the bristles start to splay — exactly like a normal toothbrush.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe horsehair brush is not vegan. The bristles come from horses — cut from the mane as a by-product, not killed for it. If you want to avoid animal products entirely, we have \u003ca href=\\\"\/products\/vegansk-bambus-tandborste\\\"\u003ethe vegan bamboo fibre brush\u003c\/a\u003e. We say it openly, because you deserve to know what you put in your mouth.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4 × SELVA bamboo toothbrush with horsehair\u003c\/li\u003e\n\u003cli\u003eSoft-medium firmness — ideal for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eFull size 19 cm — adults and children from age 8\u003c\/li\u003e\n\u003cli\u003e100% plastic-free packaging in unbleached paper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout subscription (10% off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you choose a subscription, it is delivered automatically every 3 months with 10% off. There is a minimum of \u003cstrong\u003e2 deliveries\u003c\/strong\u003e — your first order now and one after 3 months — after which you can cancel or pause freely in your account at any time. You always have 14 days' right of withdrawal on your first delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy? You get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal — Danish consumer law, always\u003c\/li\u003e\n\u003cli\u003e2-year right to complain — under Danish law\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eChange one thing in your bathroom.\u003cbr\u003eTen seconds. Six weeks. And the next time you brush — no plastic, no discomfort.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"4 stk.","offer_id":64757154971997,"sku":"SELVA-HORSE-4PK","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"8 stk.","offer_id":65874092654941,"sku":"SELVA-HORSE-8PK","price":499.0,"currency_code":"DKK","in_stock":true},{"title":"12 stk.","offer_id":65874092687709,"sku":"SELVA-HORSE-12PK","price":665.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/3_9a387a80-c043-4250-aa42-16603fbe02d6.png?v=1786479802"},{"product_id":"tungeskraber","title":"Plastic-free tongue scraper in pure copper","description":"\u003cp\u003eA toothbrush moves the coating on your tongue around. A scraper lifts the whole layer off — in ten seconds.\u003c\/p\u003e\n\u003cp\u003eThis one is a single piece of solid copper. No screws, no rubber grip, no replaceable parts — and no plastic anywhere. A plastic scraper bends and cracks at the edge, and then you buy a new one. This one does not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003cbr\u003eStick out your tongue, place the scraper as far back as you can stand, and pull forward once, slowly. Rinse, repeat two or three times. Ten seconds in the morning, before you brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy copper\u003c\/strong\u003e\u003cbr\u003eCopper is naturally antimicrobial, so the scraper keeps itself clean between uses. It oxidises and darkens over time — rub it with half a lemon and a little salt, rinse, and it is bright again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pure copper, one piece — no coating, no plastic\u003c\/li\u003e\n\u003cli\u003eU-shaped, roughly 12.5 × 7 cm\u003c\/li\u003e\n\u003cli\u003eWeight about 27 g — heavy enough to sit steady in the hand\u003c\/li\u003e\n\u003cli\u003eLasts a lifetime with normal use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree shipping over 300 kr, 39 kr below · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65314501296477,"sku":"SELVA-TUNGE-KOBBER","price":179.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_131425_82ecd395-5a75-4f0d-9a3d-95dac3cb375a.png?v=1788441459"},{"product_id":"selva-elektrisk","title":"Electric toothbrush with a plastic-free bamboo head","description":"\u003cp\u003e\u003cstrong\u003ePre-order.\u003c\/strong\u003e The first batch is in production. A dispatch date is not set yet. You'll be notified once it is, and can cancel freely before then.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEveryone has solved the motor. Nobody has solved the bristles.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe handle lasts for years. The head is replaced four times a year, is pure plastic with nylon bristles, and that's the part that touches your teeth. Here, the head is bamboo and natural bristles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnly the head wears out.\u003c\/strong\u003e The handle stays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeck and head in moso bamboo.\u003c\/strong\u003e The same bamboo as our manual brushes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead in horsehair.\u003c\/strong\u003e Medium firmness, natural bristles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive cleaning modes.\u003c\/strong\u003e Clean, White, Polish, Gum Care, Sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRechargeable.\u003c\/strong\u003e No disposable batteries.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eUsage.\u003c\/strong\u003e The head is replaced roughly every three months. A 4-pack at 249 kr covers a year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTechnical specifications.\u003c\/strong\u003e Battery life, charging, water resistance and weight will go on the page once the first batch is confirmed from the factory. We won't write them until we can stand behind every number.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Horsehair","offer_id":65790411866461,"sku":"SELVA-ELEKTRISK-SORT","price":899.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_075053_ee08988d-4876-4122-8603-ed27e19bd258.png?v=1788854051"},{"product_id":"udskiftningshoveder-elektrisk","title":"Bamboo replacement heads for SELVA Electric","description":"\u003cp\u003e\u003cstrong\u003ePRE-ORDER — ships when SELVA Electric lands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heads are produced together with the electric toothbrush and are not in stock yet. They ship as soon as the first run is here. You pay when you order and can cancel any time before dispatch.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eThe handle on SELVA Electric lasts for years. It is only the brush head that wears out — and it is replaced every three months, just like an ordinary toothbrush.\u003c\/p\u003e\n\u003cp\u003eEvery other replacement head is plastic with nylon bristles. Ours is bamboo with natural bristles, so the part that touches your teeth is not plastic. The heads fit the SELVA Electric handle only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 replacement heads in moso bamboo with natural bristles — a full year of use for one person, replacing every three months. The packaging is unbleached cardboard without plastic film.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse the head after use and let it dry with the bristles up. Natural bristles absorb more water than nylon, so air around them matters more than on a plastic head.\u003c\/p\u003e\n\u003cp\u003eRequires a SELVA Electric handle, sold separately.\u003c\/p\u003e\n\u003cp\u003eFree shipping over 300 kr · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791680119133,"sku":"SELVA-HOVEDER-4PK","price":249.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_080800_35820a56-7fe4-41eb-bcc4-0fc4d1d446fe.png?v=1788855114"},{"product_id":"vegansk-tandtraad","title":"Plastic-free dental floss in glass — corn fibre or bamboo charcoal","description":"\u003cp\u003eMost floss is pure nylon. Nylon is plastic — and it is what you pull between your teeth every evening and throw away afterwards.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo threads to choose from\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCorn fibre\u003c\/strong\u003e is the white one. Corn fibre waxed with plant wax instead of beeswax — thin, smooth and completely free of animal products and nylon.\u003cbr\u003e\u003cstrong\u003eBamboo charcoal\u003c\/strong\u003e is the black one. The same thickness, but with bamboo charcoal in the thread, so you can see what you have got hold of.\u003c\/p\u003e\n\u003cp\u003eBoth slide easily between the teeth and remove food and plaque just as effectively as silk or nylon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e30 metres of floss in a refillable glass dispenser with a brushed steel lid. The first fill is included. When the roll is used up you buy a refill — you keep the glass.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy glass\u003c\/strong\u003e\u003cbr\u003eOrdinary floss comes in a small plastic box that gets thrown out every time. 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You save 217 kr.\u003c\/p\u003e\n\u003cp\u003eFour brushes last about half a year for one person. 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Six products that replace all the single-use plastic sitting on the shelf today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 bamboo toothbrushes, horsehair or vegan bamboo charcoal · 349 kr\u003cbr\u003e1 tongue scraper in pure copper · 179 kr\u003cbr\u003eCorn fibre floss · 119 kr\u003cbr\u003e50 bamboo floss picks · 69 kr\u003cbr\u003e200 bamboo cotton buds · 119 kr\u003cbr\u003e20 washable makeup pads + wash bag · 249 kr\u003c\/p\u003e\n\u003cp\u003eWorth 1,084 kr. You save 385 kr.\u003c\/p\u003e\n\u003cp\u003eLasts about half a year for one person. 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