{"title":"Toothbrushes","description":"\u003cp\u003eBamboo in the handle, natural bristles in the head. No nylon — not even at the end that goes in your mouth.\u003c\/p\u003e","products":[{"product_id":"horse-bristle-toothbrush-4-pak","title":"Plastic-free bamboo toothbrush · horsehair · 4-pack","description":"\u003cp\u003eSensitive teeth, sore gums, or just tired of brushing hurting?\u003c\/p\u003e\n\u003cp\u003eMost people reach for a soft nylon toothbrush. But nylon is plastic — and even «extra soft» nylon can be hard on enamel over time.\u003c\/p\u003e\n\u003cp\u003eSELVA with horsehair is the soft alternative that is actually plastic-free. Natural horsehair, solid moso bamboo, plastic-free packaging. Gentle. No nylon. No compromises.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHorsehair — soft-medium, a silky feel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHorsehair is a naturally thin, silky fibre. Soft-medium firmness gives a gentle, comfortable brush — ideal for sensitive teeth, bleeding gums, or for brushing in the evening when you want to treat your mouth kindly.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eChoose horsehair if you:\u003c\/em\u003e have sensitive teeth or sore gums — notice slight bleeding when brushing — prefer a softer, silkier feel — or brush the teeth of older family members.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eNatural horsehair — not nylon\u003c\/strong\u003e\u003cbr\u003eFrom the horse's mane, a by-product of the food industry. Horsehair is a naturally fine fibre — silky against the enamel, gentle on the gums and biodegradable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100% plastic-free from end to end\u003c\/strong\u003e\u003cbr\u003eHandle, bristles, packaging — no plastic, and therefore no BPA either. The handle can be composted. The bristles break down naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSolid moso bamboo handle\u003c\/strong\u003e\u003cbr\u003eCut from a single piece of bamboo. Naturally antimicrobial, light and comfortable to hold — even with wet hands. The bristles sit in drilled holes and are held mechanically: no glue, no dyes, no coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor adults and older children\u003c\/strong\u003e\u003cbr\u003eFull size (19 cm) with soft-medium firmness — suitable for children from age 8. If your child is younger, \u003ca href=\\\"\/products\/kids-horse-bristle-bambus-bornetandborste-4-pak\\\"\u003eSELVA Kids\u003c\/a\u003e is the one you want — exactly the same horsehair, but with a mini head and a shorter handle, for ages 3–8.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6–8 weeks of life\u003c\/strong\u003e\u003cbr\u003eReplace it when the bristles start to splay — exactly like a normal toothbrush.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe horsehair brush is not vegan. The bristles come from horses — cut from the mane as a by-product, not killed for it. If you want to avoid animal products entirely, we have \u003ca href=\\\"\/products\/vegansk-bambus-tandborste\\\"\u003ethe vegan bamboo fibre brush\u003c\/a\u003e. We say it openly, because you deserve to know what you put in your mouth.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4 × SELVA bamboo toothbrush with horsehair\u003c\/li\u003e\n\u003cli\u003eSoft-medium firmness — ideal for sensitive teeth\u003c\/li\u003e\n\u003cli\u003eFull size 19 cm — adults and children from age 8\u003c\/li\u003e\n\u003cli\u003e100% plastic-free packaging in unbleached paper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout subscription (10% off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you choose a subscription, it is delivered automatically every 3 months with 10% off. There is a minimum of \u003cstrong\u003e2 deliveries\u003c\/strong\u003e — your first order now and one after 3 months — after which you can cancel or pause freely in your account at any time. You always have 14 days' right of withdrawal on your first delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy? You get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal — Danish consumer law, always\u003c\/li\u003e\n\u003cli\u003e2-year right to complain — under Danish law\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eChange one thing in your bathroom.\u003cbr\u003eTen seconds. Six weeks. And the next time you brush — no plastic, no discomfort.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"4 stk.","offer_id":64757154971997,"sku":"SELVA-HORSE-4PK","price":349.0,"currency_code":"DKK","in_stock":false},{"title":"8 stk.","offer_id":65874092654941,"sku":"SELVA-HORSE-8PK","price":499.0,"currency_code":"DKK","in_stock":false},{"title":"12 stk.","offer_id":65874092687709,"sku":"SELVA-HORSE-12PK","price":665.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/3_9a387a80-c043-4250-aa42-16603fbe02d6.png?v=1786479802"},{"product_id":"kids-horse-bristle-bambus-bornetandborste-4-pak","title":"Plastic-free bamboo toothbrushes for kids · 4-pack","description":"\u003cp\u003e\u003cstrong\u003ePRE-ORDER — expected delivery in 4–8 weeks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe kids' toothbrushes are in production and not in stock yet. You pay when you order and secure a place in the first production run. We will write as soon as your parcel is packed, and you can cancel and get your money back at any time before dispatch.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eYour child puts it in their mouth twice a day — every day.\u003c\/p\u003e\n\u003cp\u003eMost children's toothbrushes are 100% plastic. Handle, bristles, all of it. And children do not brush like adults: they chew, suck and bite the brush. Nylon bristles shed microplastic — straight into the mouth you are trying to look after.\u003c\/p\u003e\n\u003cp\u003eSELVA Kids is the children's toothbrush without plastic. Natural bristles, bamboo and plastic-free packaging. Just in a small size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe softest we have, now for the smallest\u003c\/strong\u003e\u003cbr\u003eHorsehair is naturally silky — which is why we use it in our sensitive adult model. For the children's version we have kept exactly the same bristles, but made the head smaller so it fits small mouths, and the handle shorter so small hands can hold on properly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMini head, good grip\u003c\/strong\u003e\u003cbr\u003eThe head measures 2 × 1 cm and the handle 14.5 cm — short enough for the child to steer it, long enough for you to brush after them easily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBamboo from one piece\u003c\/strong\u003e\u003cbr\u003eCut from a single piece of moso bamboo. Naturally antimicrobial and light, even for small wet hands. BPA-free, because there is no plastic in it at all.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the box\u003c\/strong\u003e\u003cbr\u003e4 children's toothbrushes in unbleached cardboard packaging without plastic film. Suitable for children aged 3–8. Replace them after 6–8 weeks, when the bristles start to splay — four in the pack lasts about half a year. Brushing should be supervised by an adult.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003cbr\u003eThe horsehair is cut from the mane as a by-product of the food industry — no animal is put down for a toothbrush. We say it openly, because you deserve to know what your child puts in their mouth.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace\u003c\/li\u003e\n\u003cli\u003eCancel freely before dispatch — pre-ordering does not commit you\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65294340587869,"sku":"SELVA-KIDS-HORSE-4PK","price":299.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/selva-bornetandborster-4-pak-ren_6512137f-b76a-41ea-96c8-0631f23db2d6.png?v=1788872304"},{"product_id":"selva-elektrisk","title":"Electric toothbrush with a plastic-free bamboo head","description":"\u003cp\u003e\u003cstrong\u003ePre-order.\u003c\/strong\u003e The first batch is in production. A dispatch date is not set yet. You'll be notified once it is, and can cancel freely before then.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEveryone has solved the motor. Nobody has solved the bristles.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe handle lasts for years. The head is replaced four times a year, is pure plastic with nylon bristles, and that's the part that touches your teeth. Here, the head is bamboo and natural bristles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnly the head wears out.\u003c\/strong\u003e The handle stays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeck and head in moso bamboo.\u003c\/strong\u003e The same bamboo as our manual brushes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead in horsehair.\u003c\/strong\u003e Medium firmness, natural bristles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive cleaning modes.\u003c\/strong\u003e Clean, White, Polish, Gum Care, Sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRechargeable.\u003c\/strong\u003e No disposable batteries.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eUsage.\u003c\/strong\u003e The head is replaced roughly every three months. A 4-pack at 249 kr covers a year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTechnical specifications.\u003c\/strong\u003e Battery life, charging, water resistance and weight will go on the page once the first batch is confirmed from the factory. We won't write them until we can stand behind every number.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Horsehair","offer_id":65790411866461,"sku":"SELVA-ELEKTRISK-SORT","price":899.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_075053_ee08988d-4876-4122-8603-ed27e19bd258.png?v=1788854051"},{"product_id":"vegansk-bambus-tandborste","title":"Plastic-free bamboo toothbrush · bamboo bristles, soft · 4-pack","description":"\u003cp\u003eThe same bamboo handle as the rest of the SELVA family — but with bristles of plant fibre instead of animal hair.\u003c\/p\u003e\n\u003cp\u003eOur classic brush uses horsehair, which is a by-product of the food industry. If you want to avoid animal products entirely, whatever the reason, this is the version for you. The plant fibre brushes almost as softly as horsehair, and it is just as free of nylon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it matters\u003c\/strong\u003e\u003cbr\u003eMost «bamboo toothbrushes» have swapped the handle but kept the nylon bristles. The bristles are the only part of the brush that touches your teeth. With us neither the handle nor the bristles are plastic — and therefore no BPA either.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoft — for delicate gums\u003c\/strong\u003e\u003cbr\u003eBamboo fibre is the softer of our two bristle types. Choose it if your gums are sore or bleed easily, or if you are coming from a soft nylon brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSolid moso bamboo handle\u003c\/strong\u003e\u003cbr\u003eCut from a single piece. The bristles sit in drilled holes and are held mechanically — no glue, no dyes, no coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 toothbrushes in a box of unbleached cardboard without plastic film. Full size 19 cm, suitable for adults and children from age 8. Each brush lasts six to eight weeks, so a pack lasts about half a year for one person.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse after use and stand the brush with the bristles up so it dries between each time.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"4 stk.","offer_id":65791677366621,"sku":"SELVA-VEGANSK-4PK","price":349.0,"currency_code":"DKK","in_stock":false},{"title":"8 stk.","offer_id":65874092851549,"sku":"SELVA-VEGANSK-8PK","price":499.0,"currency_code":"DKK","in_stock":false},{"title":"12 stk.","offer_id":65874092884317,"sku":"SELVA-VEGANSK-12PK","price":665.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211712_c37c80da-96a4-4dd5-9393-f7ee30552e5f.png?v=1788384012"},{"product_id":"udskiftningshoveder-elektrisk","title":"Bamboo replacement heads for SELVA Electric","description":"\u003cp\u003e\u003cstrong\u003ePRE-ORDER — ships when SELVA Electric lands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heads are produced together with the electric toothbrush and are not in stock yet. They ship as soon as the first run is here. You pay when you order and can cancel any time before dispatch.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eThe handle on SELVA Electric lasts for years. It is only the brush head that wears out — and it is replaced every three months, just like an ordinary toothbrush.\u003c\/p\u003e\n\u003cp\u003eEvery other replacement head is plastic with nylon bristles. Ours is bamboo with natural bristles, so the part that touches your teeth is not plastic. The heads fit the SELVA Electric handle only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 replacement heads in moso bamboo with natural bristles — a full year of use for one person, replacing every three months. The packaging is unbleached cardboard without plastic film.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse the head after use and let it dry with the bristles up. Natural bristles absorb more water than nylon, so air around them matters more than on a plastic head.\u003c\/p\u003e\n\u003cp\u003eRequires a SELVA Electric handle, sold separately.\u003c\/p\u003e\n\u003cp\u003eFree shipping over 300 kr · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791680119133,"sku":"SELVA-HOVEDER-4PK","price":249.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_080800_35820a56-7fe4-41eb-bcc4-0fc4d1d446fe.png?v=1788855114"}],"url":"https:\/\/selva.dk\/en-int\/collections\/tandborster.oembed","provider":"SELVA","version":"1.0","type":"link"}