{"title":"Forsiden","description":"\u003cp\u003eStyrer raekkefoelgen i Shop alt paa forsiden. Traek produkterne i den raekkefoelge de skal vises.\u003c\/p\u003e","products":[{"product_id":"horse-bristle-toothbrush-4-pak","title":"Plastic-free bamboo toothbrush · horsehair · 4-pack","description":"\u003cp\u003eSensitive teeth, sore gums, or just tired of brushing hurting?\u003c\/p\u003e\n\u003cp\u003eMost people reach for a soft nylon toothbrush. But nylon is plastic — and even «extra soft» nylon can be hard on enamel over time.\u003c\/p\u003e\n\u003cp\u003eSELVA with horsehair is the soft alternative that is actually plastic-free. Natural horsehair, solid moso bamboo, plastic-free packaging. Gentle. No nylon. No compromises.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHorsehair — soft-medium, a silky feel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHorsehair is a naturally thin, silky fibre. Soft-medium firmness gives a gentle, comfortable brush — ideal for sensitive teeth, bleeding gums, or for brushing in the evening when you want to treat your mouth kindly.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eChoose horsehair if you:\u003c\/em\u003e have sensitive teeth or sore gums — notice slight bleeding when brushing — prefer a softer, silkier feel — or brush the teeth of older family members.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eNatural horsehair — not nylon\u003c\/strong\u003e\u003cbr\u003eFrom the horse's mane, a by-product of the food industry. Horsehair is a naturally fine fibre — silky against the enamel, gentle on the gums and biodegradable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100% plastic-free from end to end\u003c\/strong\u003e\u003cbr\u003eHandle, bristles, packaging — no plastic, and therefore no BPA either. The handle can be composted. The bristles break down naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSolid moso bamboo handle\u003c\/strong\u003e\u003cbr\u003eCut from a single piece of bamboo. Naturally antimicrobial, light and comfortable to hold — even with wet hands. The bristles sit in drilled holes and are held mechanically: no glue, no dyes, no coating.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor adults and older children\u003c\/strong\u003e\u003cbr\u003eFull size (19 cm) with soft-medium firmness — suitable for children from age 8. If your child is younger, \u003ca href=\\\"\/products\/kids-horse-bristle-bambus-bornetandborste-4-pak\\\"\u003eSELVA Kids\u003c\/a\u003e is the one you want — exactly the same horsehair, but with a mini head and a shorter handle, for ages 3–8.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6–8 weeks of life\u003c\/strong\u003e\u003cbr\u003eReplace it when the bristles start to splay — exactly like a normal toothbrush.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe horsehair brush is not vegan. The bristles come from horses — cut from the mane as a by-product, not killed for it. If you want to avoid animal products entirely, we have \u003ca href=\\\"\/products\/vegansk-bambus-tandborste\\\"\u003ethe vegan bamboo fibre brush\u003c\/a\u003e. 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You always have 14 days' right of withdrawal on your first delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy? You get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal — Danish consumer law, always\u003c\/li\u003e\n\u003cli\u003e2-year right to complain — under Danish law\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eChange one thing in your bathroom.\u003cbr\u003eTen seconds. Six weeks. 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You pay when you order and secure a place in the first production run. We will write as soon as your parcel is packed, and you can cancel and get your money back at any time before dispatch.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eYour child puts it in their mouth twice a day — every day.\u003c\/p\u003e\n\u003cp\u003eMost children's toothbrushes are 100% plastic. Handle, bristles, all of it. And children do not brush like adults: they chew, suck and bite the brush. Nylon bristles shed microplastic — straight into the mouth you are trying to look after.\u003c\/p\u003e\n\u003cp\u003eSELVA Kids is the children's toothbrush without plastic. Natural bristles, bamboo and plastic-free packaging. Just in a small size.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe softest we have, now for the smallest\u003c\/strong\u003e\u003cbr\u003eHorsehair is naturally silky — which is why we use it in our sensitive adult model. 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Brushing should be supervised by an adult.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003cbr\u003eThe horsehair is cut from the mane as a by-product of the food industry — no animal is put down for a toothbrush. 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A scraper lifts the whole layer off — in ten seconds.\u003c\/p\u003e\n\u003cp\u003eThis one is a single piece of solid copper. No screws, no rubber grip, no replaceable parts — and no plastic anywhere. A plastic scraper bends and cracks at the edge, and then you buy a new one. This one does not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use it\u003c\/strong\u003e\u003cbr\u003eStick out your tongue, place the scraper as far back as you can stand, and pull forward once, slowly. Rinse, repeat two or three times. Ten seconds in the morning, before you brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy copper\u003c\/strong\u003e\u003cbr\u003eCopper is naturally antimicrobial, so the scraper keeps itself clean between uses. It oxidises and darkens over time — rub it with half a lemon and a little salt, rinse, and it is bright again.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% pure copper, one piece — no coating, no plastic\u003c\/li\u003e\n\u003cli\u003eU-shaped, roughly 12.5 × 7 cm\u003c\/li\u003e\n\u003cli\u003eWeight about 27 g — heavy enough to sit steady in the hand\u003c\/li\u003e\n\u003cli\u003eLasts a lifetime with normal use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree shipping over 300 kr, 39 kr below · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65314501296477,"sku":"SELVA-TUNGE-KOBBER","price":179.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_131425_82ecd395-5a75-4f0d-9a3d-95dac3cb375a.png?v=1788441459"},{"product_id":"selva-elektrisk","title":"Electric toothbrush with a plastic-free bamboo head","description":"\u003cp\u003e\u003cstrong\u003ePre-order.\u003c\/strong\u003e The first batch is in production. A dispatch date is not set yet. You'll be notified once it is, and can cancel freely before then.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEveryone has solved the motor. Nobody has solved the bristles.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe handle lasts for years. The head is replaced four times a year, is pure plastic with nylon bristles, and that's the part that touches your teeth. Here, the head is bamboo and natural bristles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnly the head wears out.\u003c\/strong\u003e The handle stays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeck and head in moso bamboo.\u003c\/strong\u003e The same bamboo as our manual brushes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHead in horsehair.\u003c\/strong\u003e Medium firmness, natural bristles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFive cleaning modes.\u003c\/strong\u003e Clean, White, Polish, Gum Care, Sensitive.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRechargeable.\u003c\/strong\u003e No disposable batteries.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eUsage.\u003c\/strong\u003e The head is replaced roughly every three months. A 4-pack at 249 kr covers a year.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTechnical specifications.\u003c\/strong\u003e Battery life, charging, water resistance and weight will go on the page once the first batch is confirmed from the factory. We won't write them until we can stand behind every number.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Horsehair","offer_id":65790411866461,"sku":"SELVA-ELEKTRISK-SORT","price":899.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_075053_ee08988d-4876-4122-8603-ed27e19bd258.png?v=1788854051"},{"product_id":"udskiftningshoveder-elektrisk","title":"Bamboo replacement heads for SELVA Electric","description":"\u003cp\u003e\u003cstrong\u003ePRE-ORDER — ships when SELVA Electric lands\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe heads are produced together with the electric toothbrush and are not in stock yet. They ship as soon as the first run is here. You pay when you order and can cancel any time before dispatch.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003eThe handle on SELVA Electric lasts for years. It is only the brush head that wears out — and it is replaced every three months, just like an ordinary toothbrush.\u003c\/p\u003e\n\u003cp\u003eEvery other replacement head is plastic with nylon bristles. Ours is bamboo with natural bristles, so the part that touches your teeth is not plastic. The heads fit the SELVA Electric handle only.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 replacement heads in moso bamboo with natural bristles — a full year of use for one person, replacing every three months. The packaging is unbleached cardboard without plastic film.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eRinse the head after use and let it dry with the bristles up. 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The same quick grip as ordinary picks — just without the plastic.\u003c\/p\u003e\n\u003cp\u003eThe handle is bamboo instead of hard plastic, and the thread on the fork is the same corn fibre as in our floss. That matters, because a pick is used for thirty seconds and then thrown away: a plastic handle stays there for centuries, a bamboo one does not.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the jar\u003c\/strong\u003e\u003cbr\u003e50 in a reusable glass jar you can use for something else afterwards. No plastic box, no blister pack.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know\u003c\/strong\u003e\u003cbr\u003eThe tip is thin enough for most gaps. If your teeth are very tight, ordinary floss may be easier to get in. Many people use both — picks on the go, floss at home in the evening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50 per jar · lasts about seven weeks with daily use\u003c\/li\u003e\n\u003cli\u003eHandle: bamboo · thread: corn fibre\u003c\/li\u003e\n\u003cli\u003ePackaging: reusable glass jar, no plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree shipping over 300 kr, 39 kr below · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791680282973,"sku":"SELVA-PICKS-50","price":69.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211456_ed6bc02e-103f-460a-85f0-95a8ce587661.png?v=1788383823"},{"product_id":"makeup-remover-pads","title":"Washable makeup pads in bamboo fibre and cotton","description":"\u003cp\u003eOne set replaces thousands of single-use cotton rounds.\u003c\/p\u003e\n\u003cp\u003eA cotton round is used for twenty seconds and thrown away, and many of them are mixed with synthetic fibre. These are natural fibres: soft bamboo velour on one side for the eye area, and lightly textured cotton terry on the other when a little more is needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to wash them\u003c\/strong\u003e\u003cbr\u003ePut them in the mesh wash bag that comes with them and run them with your ordinary laundry at 60 degrees. The bag makes sure they do not disappear in the machine. They stand up to over 500 washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo they work as well?\u003c\/strong\u003e\u003cbr\u003eYes. The bamboo velour is gentle enough for the eye area and effective enough for waterproof makeup together with a little oil or micellar water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e20 pads + 1 mesh wash bag\u003c\/li\u003e\n\u003cli\u003eRound, about 8 cm across, sewn in several layers\u003c\/li\u003e\n\u003cli\u003eMaterial: bamboo fibre and cotton — no synthetic fibres\u003c\/li\u003e\n\u003cli\u003eTextiles tested to EN ISO 14362 (azo dyes)\u003c\/li\u003e\n\u003cli\u003eStands up to over 500 washes · one set typically lasts one to two years\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFree shipping over 300 kr, 39 kr below · 30-day returns · Danish customer service.\u003c\/p\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65791680381277,"sku":"SELVA-PADS-10","price":249.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260908_092620_8b0b2f9e-7234-4169-a8d6-d49bf591b28a.png?v=1788859841"}],"url":"https:\/\/selva.dk\/en-int\/collections\/forsiden.oembed","provider":"SELVA","version":"1.0","type":"link"}