{"title":"Bundles","description":"\u003cp\u003eThe whole plastic-free routine in one box. From the trial pack to everything we make — the more you take, the lower the price per item.\u003c\/p\u003e","products":[{"product_id":"selva-starter-bundle-boar-horse-tandborste","title":"Couple's Pack — 8 plastic-free bamboo toothbrushes","description":"\u003cp\u003eYou do not know which brush you prefer. That is completely normal.\u003c\/p\u003e\n\u003cp\u003eHorsehair is medium — a thorough clean, you can feel your teeth have been properly brushed. Bamboo fibre is softer — a mild feel, ideal for sensitive teeth and sore gums. Both are 100% plastic-free. Both clean thoroughly. But they feel completely different.\u003c\/p\u003e\n\u003cp\u003eThe SELVA Couple's Pack gives you both — and the answer within the first two weeks.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you get\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e4 × SELVA toothbrush with horsehair — medium, a thorough clean\u003c\/li\u003e\n\u003cli\u003e4 × SELVA toothbrush with bamboo fibre — soft, 100% plant-based\u003c\/li\u003e\n\u003cli\u003e8 toothbrushes in total — about 6 months for a couple, about 3 months for a family of four\u003c\/li\u003e\n\u003cli\u003eFull size 19 cm — suitable for adults and children from age 8\u003c\/li\u003e\n\u003cli\u003e100% plastic-free packaging in unbleached paper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHorsehair — for a thorough clean\u003c\/strong\u003e\u003cbr\u003eA naturally thin fibre with a little more bite. You can feel your teeth have been properly brushed. Suits normal to strong teeth and anyone who wants the deepest clean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBamboo fibre — for sensitive teeth\u003c\/strong\u003e\u003cbr\u003ePlant fibre instead of animal hair, and the softer of the two. Brushes gently and thoroughly — without irritation. Ideal for sore gums and sensitive teeth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e100% plastic-free from end to end\u003c\/strong\u003e\u003cbr\u003eHandle, bristles, packaging — no plastic. The bamboo handle can be composted. The bristles break down naturally. No half measures.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6–8 weeks of life\u003c\/strong\u003e\u003cbr\u003eReplace it when the bristles start to splay — exactly like a normal toothbrush. Four brushes last about half a year for one person.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you have children under 8?\u003c\/strong\u003e\u003cbr\u003eThen take \u003ca href=\\\"\/products\/kids-horse-bristle-bambus-bornetandborste-4-pak\\\"\u003eSELVA Kids\u003c\/a\u003e too — the same natural bristles, but with a mini head and a shorter handle, for ages 3–8. They are on pre-order right now, with expected delivery in 4–8 weeks.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eHonesty first\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSELVA comes in two versions. The horsehair brush is not vegan — the hair is cut from the mane, like trimming a horse, and it is a by-product of the food industry. No animal is put down for a toothbrush. If you want to avoid animal products entirely, the bamboo fibre brush is 100% plant-based. We say it openly, because you deserve to know what you put in your mouth.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eAbout subscription (10% off)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you choose a subscription, it is delivered automatically every 3 months with 10% off. There is a minimum of \u003cstrong\u003e2 deliveries\u003c\/strong\u003e — your first order now and one after 3 months — after which you can cancel or pause freely in your account at any time. You always have 14 days' right of withdrawal on your first delivery.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy? You get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal — Danish consumer law, always\u003c\/li\u003e\n\u003cli\u003e2-year right to complain — under Danish law\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp\u003eEight toothbrushes. Two materials. 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The bristles are nylon, exactly as on an ordinary plastic brush. Here they are not. Not in a single one of the twelve.\u003c\/p\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e12 × SELVA adult toothbrush\u003c\/strong\u003e — choose bristle type: Medium (horsehair) or Soft (vegan bamboo fibre)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 × SELVA tongue scraper\u003c\/strong\u003e in 100% pure copper — worth 179 kr\u003c\/li\u003e\n\u003cli\u003eLasts \u003cstrong\u003ethree people about half a year\u003c\/strong\u003e, or two people about nine months\u003c\/li\u003e\n\u003cli\u003eFull size 19 cm — suitable for adults and children from age 8\u003c\/li\u003e\n\u003cli\u003e100% plastic-free packaging in unbleached paper\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow long it lasts\u003c\/h3\u003e\n\u003cp\u003eReplace the brush after 6–8 weeks — or when the bristles start to splay. 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Gentle on delicate gums and gums that bleed.\u003c\/p\u003e\n\u003ch3\u003eWhy the tongue scraper is included\u003c\/h3\u003e\n\u003cp\u003eIt is not your teeth that smell. On your tongue sits a layer of bacteria, food and dead cells that a toothbrush does not remove — it just moves it around. The copper scraper lifts the whole layer off in ten seconds, and copper is naturally antimicrobial, so the scraper keeps itself clean between uses.\u003c\/p\u003e\n\u003ch3\u003eHonesty first\u003c\/h3\u003e\n\u003cp\u003eSELVA comes in two versions. The horsehair brush is not vegan — the hair is cut from the mane, like trimming a horse, and it is a by-product of the food industry. No animal is put down for a toothbrush. If you want to avoid animal products entirely, the bamboo fibre brush is 100% plant-based. We say it openly, because you deserve to know what you put in your mouth.\u003c\/p\u003e\n\u003ch3\u003eGuarantee and peace of mind\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping over 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"12 × horsehair","offer_id":65526592405853,"sku":null,"price":665.0,"currency_code":"DKK","in_stock":false},{"title":"8 × horsehair + 4 × bamboo","offer_id":65804286656861,"sku":null,"price":665.0,"currency_code":"DKK","in_stock":false},{"title":"4 × horsehair + 8 × bamboo","offer_id":65804286689629,"sku":null,"price":665.0,"currency_code":"DKK","in_stock":false},{"title":"12 × bamboo","offer_id":65804286722397,"sku":null,"price":665.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/1_b06b671f-9f5e-4982-85c8-9bc0aca91b8c.png?v=1786481436"},{"product_id":"pakke-proeve","title":"The Trial Pack — floss, picks and a tongue scraper","description":"\u003cp\u003eThe easiest way to get started. Three of the things you use every day — without a single plastic part.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003eCorn fibre floss in a refillable glass dispenser · 119 kr\u003cbr\u003e50 bamboo floss picks in a reusable jar · 69 kr\u003cbr\u003e1 tongue scraper in 100% pure copper · 179 kr\u003c\/p\u003e\n\u003cp\u003eWorth 367 kr. You save 138 kr.\u003c\/p\u003e\n\u003cp\u003eNo nylon, no plastic handle, no blister pack. The floss and the picks last about two months — the tongue scraper lasts a lifetime.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping from 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65799040303453,"sku":"SELVA-PAKKE-PROEVE","price":229.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_111702_3ef566d9-30f2-46bd-be69-5455a3cd106b.png?v=1788434298"},{"product_id":"pakke-mund","title":"The Mouth Pack — the whole oral routine without plastic","description":"\u003cp\u003eEverything you put in your mouth morning and evening — gathered in one box, with no plastic anywhere.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 bamboo toothbrushes, horsehair or vegan bamboo charcoal · 349 kr\u003cbr\u003eCorn fibre floss in a glass dispenser · 119 kr\u003cbr\u003e50 bamboo floss picks in a reusable jar · 69 kr\u003cbr\u003e1 tongue scraper in pure copper · 179 kr\u003c\/p\u003e\n\u003cp\u003eWorth 716 kr. You save 217 kr.\u003c\/p\u003e\n\u003cp\u003eFour brushes last about half a year for one person. Choose horsehair if you are in doubt — it is our most tested.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping from 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Horsehair (medium)","offer_id":65799040368989,"sku":"SELVA-PAKKE-MUND-HEST","price":499.0,"currency_code":"DKK","in_stock":false},{"title":"Bamboo (soft)","offer_id":65799040401757,"sku":"SELVA-PAKKE-MUND-VEG","price":499.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_111702_25d90832-2233-4536-9236-3f3203d04be8.png?v=1788434298"},{"product_id":"pakke-hele-badevaerelset","title":"The Whole Bathroom — six plastic-free products","description":"\u003cp\u003eThe whole bathroom in one box. Six products that replace all the single-use plastic sitting on the shelf today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the pack\u003c\/strong\u003e\u003cbr\u003e4 bamboo toothbrushes, horsehair or vegan bamboo charcoal · 349 kr\u003cbr\u003e1 tongue scraper in pure copper · 179 kr\u003cbr\u003eCorn fibre floss · 119 kr\u003cbr\u003e50 bamboo floss picks · 69 kr\u003cbr\u003e200 bamboo cotton buds · 119 kr\u003cbr\u003e20 washable makeup pads + wash bag · 249 kr\u003c\/p\u003e\n\u003cp\u003eWorth 1,084 kr. You save 385 kr.\u003c\/p\u003e\n\u003cp\u003eLasts about half a year for one person. Choose horsehair if you are in doubt.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping from 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Horsehair (medium)","offer_id":65799040598365,"sku":"SELVA-PAKKE-BAD-HEST","price":699.0,"currency_code":"DKK","in_stock":false},{"title":"Bamboo (soft)","offer_id":65799040631133,"sku":"SELVA-PAKKE-BAD-VEG","price":699.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260903_111702_6e0485c1-505f-46b8-aa09-de988f8edb00.png?v=1788434298"},{"product_id":"pakke-mellem-taenderne","title":"Between the teeth — floss and picks","description":"\u003cp\u003eA toothbrush reaches two out of five surfaces. The rest sits between your teeth.\u003c\/p\u003e\n\u003cp\u003eThat is why floss exists — and why most people skip it. Here are both ways of doing it, gathered in one set: the roll for the evening at home, and picks for when it has to be quick.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the set\u003c\/strong\u003e\u003cbr\u003eCorn fibre floss in a refillable glass dispenser · 119 kr\u003cbr\u003e50 bamboo floss picks in a reusable jar · 69 kr\u003c\/p\u003e\n\u003cp\u003eWorth 188 kr. You save 69 kr.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it is not plastic\u003c\/strong\u003e\u003cbr\u003eOrdinary floss is nylon, and ordinary picks have a handle of hard plastic. Both are used for less than a minute and then lie in nature for decades. Here the thread is corn fibre waxed with plant wax, and the handle is bamboo.\u003c\/p\u003e\n\u003cp\u003eLasts about two months with daily use.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping from 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65850070860125,"sku":null,"price":119.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211456_d5a3cb0c-da82-4d8e-a506-5fd829041459.png?v=1788801766"},{"product_id":"pakke-ansigt-bad","title":"Face and bath — makeup pads and cotton buds","description":"\u003cp\u003eThe rest of the bathroom. The things you use without thinking about them.\u003c\/p\u003e\n\u003cp\u003eA cotton round and a cotton bud are each used for twenty seconds. Most households go through thousands of them a year, and every one is single-use. This set replaces both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the set\u003c\/strong\u003e\u003cbr\u003e20 washable makeup pads in bamboo fibre and cotton + wash bag · 249 kr\u003cbr\u003e200 bamboo cotton buds with 100% cotton tips · 119 kr\u003c\/p\u003e\n\u003cp\u003eWorth 368 kr. You save 149 kr.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe pads\u003c\/strong\u003e\u003cbr\u003eSoft bamboo velour on one side for the eye area, lightly textured cotton terry on the other. Wash them in the mesh bag provided at 60 degrees with your ordinary laundry. They stand up to over 500 washes, so one set typically lasts one to two years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe cotton buds\u003c\/strong\u003e\u003cbr\u003eA bamboo stick instead of hard plastic, double-ended as you know them. 200 in a box of clean, unbleached cardboard without plastic film.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGuarantee and peace of mind\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30-day returns — not happy, and you get your money back\u003c\/li\u003e\n\u003cli\u003e14 days' right of withdrawal under Danish consumer law\u003c\/li\u003e\n\u003cli\u003e2-year right to complain\u003c\/li\u003e\n\u003cli\u003eFree shipping from 300 kr, 39 kr below — track \u0026amp; trace, 5–10 days\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SELVA","offers":[{"title":"Default Title","offer_id":65850070925661,"sku":null,"price":219.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/7158\/5117\/files\/hf_20260902_211456_fbec3586-ad4a-4743-b143-3210931b8295.png?v=1788801766"},{"product_id":"pakke-morgenrutine","title":"The morning routine — toothbrushes and tongue scraper","description":"\u003cp\u003eTwo things in the morning. Ten seconds extra.\u003c\/p\u003e\n\u003cp\u003eIt is not your teeth that smell — it is your tongue. On it sits a layer of bacteria, food and dead cells that a toothbrush does not remove. It just moves it around. The scraper lifts the whole layer off in one go, and then you brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the set\u003c\/strong\u003e\u003cbr\u003e4 bamboo toothbrushes — horsehair (medium) or vegan bamboo charcoal (soft) · 349 kr\u003cbr\u003e1 tongue scraper in 100% pure copper · 179 kr\u003c\/p\u003e\n\u003cp\u003eWorth 528 kr. You save 129 kr.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe toothbrushes\u003c\/strong\u003e\u003cbr\u003eSolid moso bamboo, bristles set into drilled holes without glue. No nylon anywhere, not even in the bristles. Full size 19 cm. Replace them after six to eight weeks — four lasts about half a year for one person.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe tongue scraper\u003c\/strong\u003e\u003cbr\u003eOne piece of solid copper, roughly 12.5 × 7 cm. No screws, no rubber grip, no plastic. 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Floss and picks last around two months each. The makeup pads stand up to over 500 washes and last one to two years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo bristle types\u003c\/strong\u003e\u003cbr\u003eChoose horsehair (medium) or vegan bamboo charcoal (soft) for the whole pack. Horsehair is the thorough one with a little more bite, the vegan one is soft and entirely plant-based. 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